Custom cardboard boxes appear in a variety of industries, from the food and beverage industry to the jewellery and electronics industries. Electronics manufacturers are particularly fond of white cardboard boxes. Why is that?
White cardboard boxes in the electronics industry
Electronics manufacturers attach great importance to the design of packaging in which goods are shipped to customers. The solution, which is the absolute number one in the electronics industry, is white boxes. Let’s have a look!
White cardboard boxes – minimalism, simplicity, reliability and elegance
In the world of electronics, minimalistic combinations of black and white are very fashionable. Such boxes are used by giants, among others:
- Apple – who doesn’t know these snow-white boxes? The packaging in which Apple-branded laptops, tablets and phones are packed is legendary, and their owners show that they can afford Apple-branded equipment,
- Vega, a Korean smartphone company, also uses bleached cardboard boxes. What distinguishes them is a ribbon, which is wrapped around a notebook or an organizer.
Aesthetics, professionalism and precision of workmanship
Xiaomi, the Chinese smartphone manufacturer, is not lagging behind Apple. White is the colour of purity, elegance and simplicity. This colour evokes soothing and neutralizes anger, it also symbolizes freedom. In some cultures, white means starting a new life and moving on to another world. Following this lead, it is not surprising that the producer of the virtual reality set Oculus Go is packing his electronics in snow-white cardboard boxes.
Interestingly, as far as smartphones are concerned, we can find on the market both snow-white Xiaomi packaging and boxes in the colour of natural Kraft cardboard, both types of packaging are very aesthetic!
How to stand out in the market? All you have to do is get out off the straight line!
Microsoft is an example of a company whose competition is not terrible. The giant has also invested in white boxes to differentiate its products on store shelves. What distinguishes them, however, are red colour inserts. Such a colour is definitely eye-catching and eye-candy. Red stimulates, intrigues and enhances desire, which translates into an increased willingness to shop!