Summer has arrived for good, also in packaging marketing! This season, energetic colours and original packaging reign supreme. How can I pack refreshing drinks and cocktails? We will take a look at these solutions for innovative packaging!
Innovative packaging – summer ideas for beverage boxes
Innovative packaging for beverages that we drink in the summer is refreshing, colourful and fresh. This season we focus on the contrasts of colours such as pink or blue. We are also not afraid of green and yellow. Beach, sand, water, sky, green, soft grass – when you look at these packages, you can feel the wind and sun rays flickering your skin!
#1 Innovative packaging for Tropical Oasis
Lassonde used innovative packaging for cardboards to refresh the company’s image. Tropical Oasis line of products, dedicated to bars and restaurants, was presented there. Mango or Margarita? Both beverage boxes look delicious for us!
#2 Refreshment straight from Miami Cocktail
Miami Cocktail is a small company that produces cocktails based on natural ingredients. The company uses aluminium, glass and cardboard packaging – all of them are combined by a coherent, refreshing design. Their design is simple and reminiscent of the sun, Miami beaches, relaxation and holidays. The colour scheme was chosen very well for the season!
#3 Frozen cocktails in the comfort of your own home
If you like cocktails like Mojito or Cosmopolitan, KOLD is there to help. The drinks of this brand are packed in practical plastic bags, which must be placed in the freezer. Then squeeze the contents of the foil pack into the glass. The effect? You can enjoy a high quality drink in the comfort of your own home without going out to the bar! To protect the product, the plastic bags are additionally packed in sturdy cardboard boxes. Their colour refers to the type of drink that can be made at home.
#4 Epic Gelato
The last project, although not a cocktail, is a product that we consume with special predilection in summer. As it turns out, ice cream can also be packed in an interesting way. Do you like this minimalist and simple project? We’re very excited! We only wonder if a paper bag keeps the cool for a long time and allows you to enjoy a fresh product for a long time!