Home Beauty & Health Packaging trends: white and rose in the cosmetic packaging industry

Packaging trends: white and rose in the cosmetic packaging industry

by Alicja Hudzik

One of the latest packaging trends on the cosmetic packaging market is the combination of two colours – white and pink. This solution is particularly fashionable in the case of cosmetics dedicated to women. Let’s see which brands used this idea in their everyday branding!

Cosmetic packaging that will catch your eye

How to create a packaging that will be remembered by customers for a long time? How to make a box look particularly appealing to women’s tastes? The answer to this question is certainly known to the Guerlain company. Elegant perfumes of this brand are packed in beautiful boxes in white and pink. Delicate design, feminine colours and branded fragrance… When we add professional product photography to it – we have success in hand!

gerlaine parfum box

https://pin.it/pbp2bmvxmnqxqg

Packaging trends are certainly not alien to the Etoinette brand as well. Etoinette boxes, such as the perfume from the Blush edition. 1 combines delicate pink with precise, elegant white and dark prints. Some Etoinette products are packaged in unique caskets, others are presented to customers on delicate white cushions.

etoinette

https://pin.it/qg4e5gyduotfol

Packaging trends – white and roses, roses and whites

Pink and white may also appear on the packaging as a mixture of colours, e.g. a colour resembling the natural colour of the skin. The Blanc Naturals brand benefited from this treatment. Beautiful Blanc Naturals boxes refer in colour to this part of our body, in which we should particularly take care of every day, i.e. the skin! The design is both feminine and modern, thanks to the use of hot stamping technology and the ornamentation of the boxes with shiny floral motifs. The look of the box also suggests that the cosmetics are extremely delicate, designed for those women whose skin needs special care!

blanc naturals

https://pin.it/wylwdkkuvokwys

If you are interested in other packaging trends, you should also visit the website regularly: https://packhelp.de. You will find there many interesting inspirations from the world of box marketing – ideas for original packaging, custom box designs and much more! Whether you are looking for new ideas for branded boxes or already have branded packaging, but want to refresh your brand image, check it out!

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