In a few years’ time, representatives of the Z generation will prevail in the consumer group. For many industries this means a big challenge. How to get the advertising message to the Z generation? Introducing packaging ideas that can help!
Packaging ideas – how to get the message across to the Z generation?
Generation Z is a rather problematic group of consumers, which is characterized by resistance to traditional advertising message. They’re not easy to reach.
What are the characteristics of the Z generation? It’s a group of consumers that:
- attaches great importance to social media,
- pays attention to the values that the brand represents,
- appreciates healthy eating and organic products.
How to reach such consumers with the advertising message? Below we present some valuable packaging ideas!
Packaging ideas – these packages will help to reach consumers of the Z generation.
Nike is an example of a brand that meets the needs of today’s consumers. To encourage parents and their children to buy, the brand has introduced a new service called Nike Adventure. In short, it’s all about buying subscription shoes. The advertising campaign is accompanied by specially designed packaging, whose design is funny, fresh, modern and refers to the interactive character of the action.
While Nike targets young consumers more, the ZOJO brand targets older consumers. The supplement sets produced by ZOJO fit perfectly into the trend of being a fit. What distinguishes this product is not only its quality, but also the design of the packaging. The sets are packed in stylish cardboard black and white packaging with creative printing.
Printing on the box with the inscription “Who are you darling” affects the customers and increases the impression of choosing the right product. These boxes are often photographed by clients who like to boast about their purchase from Social Media. There is even a special hashtag #zojogirls, which allows women to identify with the brand and recommend it to their friends!
#3 Town & Anchor
Instagram is one of the most important social media for the Z generation. Only beautiful photos, presenting a unique lifestyle and sophisticated products, go there. How do I get your packaging in there? You can be inspired by Town & Anchor boxes. They are stylish, minimalist and worth boasting about when you buy them from Social Media!