Eco-friendly boxes can be used by manufacturers from many different industries. You can send jewellery and other luxury goods, electronics, advertising articles and cosmetics to the customer. How to stand out from the competition? It is worth betting on unusual packaging, e.g. in violet colour.
Eco-friendly boxes – put it on purple!
Is it worth investing in eco-friendly boxes? Absolutely! However, what should be done to make them look untypical and attract the attention of customers? Urbanears has opted for a very aesthetic colour scheme. The headphones of this brand are packed in tasteful purple boxes. The print on them is very symbolic and shows headphones and the company logo.
Dorset Cereals, the producer of flakes and bran, also uses beautiful purple boxes. The packaging of this company is distinguished by metallic prints, cut-outs and folklore drawings on the front side of the box.
The purple packaging also presents Good Grain to its customers. The purple colour of the box on one side soothes and calms, and on the other side stimulates and encourages to start the day with Good Grain petals.
Violet also appears frequently in the cosmetics industry – especially in the case of perfumes for women. Purple boxes are characteristic for the Yves Rocher – So Elixir Purple perfume line. Hugo Boss and Calvin Klein also pack their products in purple and rose.
Eco-friendly boxes – what other colours could work?
When designing the appearance of product packaging, it is worth going beyond the schemes. In addition to the violet colour, which is particularly popular with ladies, it is also worth trying out other colour combinations, such as
- navy blue and silver – such a set will be perfect for luxury products,
- warm brown – if you sell coffee, chocolate or other food products, this colour is perfect for packaging!
- beige with white – minimalism is not only white and black, interesting and very stylish boxes can be designed using white and beige or different shades of grey,
- yellow, orange, green – if you want to attract the eye of the customer, you can use vivid and energetic colours.