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Cardboard boxes for cosmetics can impress with their colours, cut and design of prints. In addition to protecting the product, their purpose is also to advertise the brand. No wonder that cosmetics manufacturers pay so much attention to the process of creating branded packaging!
Cosmetic manufacturers use many different tricks to attract customers and encourage them to buy. One of them are colourful cardboard boxes. Through their design, one can express a great deal about a product. The appearance of the box can trigger positive emotions in the customers and even, convince them to brand and make them buy. How do the best in the business do it? Let’s see!
The leader in the cosmetics industry, Chanel, is well known for its exclusive packaging. Both Chanel perfume and ordinary samples are always exceptionally packaged!
Bleached cardboard, minimalist fonts and detailed illustrations – images of the plants from which organic cosmetics were made? That’s what minimalist Jurlique boxes are all about!
Skincare cosmetics manufacturer Rodinia has also opted for minimalist whitewashed cardboard boxes.
Baebrow proves that small cosmetics, such as mascara or eyeliner, also deserve a beautiful, luxurious packaging.
Equal Beauty packs its unique cosmetics in equally unique packaging. Minimalistic white and black? Or maybe an elegant box with a nostalgic printed illustration? The choice is up to the customers.
What if we broke the white with pastel colours? As you can see from the packaging of the Spanish cosmetic brand Sara Simar, the effect is wonderful!
The colour on the cosmetic packaging can be used as an instruction – in the case of Lesielle Cosmetics, thanks to the colours, we know whether the cosmetic is suitable for our skin!
The manufacturer of natural cosmetics – Ringana – also uses different colour versions to emphasize the character and purpose of its products.
Just like Only Good.
Karen Murell lipsticks also stand out with their colourful cardboard boxes!
